Overline is a brand consultancy helping B2B tech companies define their positioning, build a distinctive brand identity, and bring it to life on the web.
Is your brand holding you back?
- Your value is hard to explain.
- Buyers don’t see what makes you different.
- Your brand undersells your business.
- Your website doesn’t tell the full story.
- Your brand touchpoints are inconsistent.
Our Process
Alignment
Define your brand strategy and positioning.
Give your team a shared direction—and your customers a clear reason to choose you.
- Brand audit
- Find the gaps and opportunities.
- Workshops
- Align stakeholders and priorities.
- Research
- Map customers and competitors.
- Positioning
- Define the space you can own.
- Messaging
- Articulate your core value.
- Moodboards
- Set the creative direction.
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Abigail
John
Matthew
SarahCreation
Design your visual and verbal identity.
Show up with a distinctive brand that reflects the quality of your business—and gives your team confidence in how you present it.
- Exploration
- Compare distinct creative routes.
- Refinement
- Evaluate and develop the work.
- Logo suite
- Build a recognizable signature.
- Visual system
- Define type, color, and imagery.
- Brand voice
- Shape how your brand speaks.
- Guidelines
- Document the identity system.
Activation
Build your website and brand touchpoints.
Make your value clear wherever customers meet you, with tools your team can confidently use and build on.
- Website
- Design, develop, and launch.
- Product
- Extend the brand into your UI.
- Launch assets
- Equip sales, events, and campaigns.
- Templates
- Make everyday work reusable.
- Agent-ready
- Structure tokens and guidance.
- Handoff
- Organize assets and train the team.
Our clients in the news
Exclusive: Predicate raises $7 million to connect blockchain apps with the financial world
Paradigm co-leads $24 million Series A for ZKP infrastructure startup Irreducible
Craftwork Out To Modernize Home Services Market, Scores $6 Million Seed Round
Siena AI raises $4.7M to develop an empathic AI customer service agent
CloudHero Awarded 2024 AWS Global Application Modernization SI Partner of the Year
Pliancy shuns MSP label, grows $30M business
Haun Ventures leads Sovereign Labs’ $7.4M seed round to help scale blockchains
In good company
“Our collaboration was instrumental in launching Siena. Overline captured the essence of our vision and the brand has played a huge role in attracting new partnerships and expanding our business.”
Lisa Popovici, Co-Founder @ Siena“We needed someone to help visualize and tell our story professionally. Overline’s structured, first-principles approach impressed us most—they figured out not just what to build, but the entire journey. They’re design partners who pull all the small details together: the words, phrases, and the why, all in service of your product.”
Nikhil Raghuveera, CEO @ Predicate.io“You saw our brand revamp as a challenge, not an exercise in comfort and familiarity. You broke from our history and came out swinging with fresh ideas that have propelled our brand forward.”
“You helped us take our whole company experience to another level, pushing us to think holistically… making it a much smoother change than it could have been.”
“The outcome was chef’s kiss! We now have a visual identity that is fun and approachable, but also clean and professional. Plus, it’s unique!”
“He digs deep to understand the core of what you want and works alongside you as a partner to achieve it. You will definitely get that wow moment from your team and industry partners.”
Vibhor Garg, VP, Marketing & Communications @ FEG Investment Advisors“Your collaborative approach to design has helped us create a strong visual identity and fostered a sense of inclusion throughout our team.”
Tim Griffin, Co-Founder @ Craftwork“We didn’t have coherent messaging before. Overline helped us position as premium when competing with other geographies that could beat us on pricing.”
Sergiu Poenaru, CEO @ HKR“We were just waiting to do it well and do it right, basically, until we found someone like JT.”
Heather Williams, Head of Brand Marketing @ PMB“It’s so beautiful. And I can’t wait to bring this out into the world.”
Stephanie Curcio, CEO & Co-Founder @ Clerq1 / 10
A letter from the founder
You know how much work has gone into your business. Your brand should make that quality clear to the people you want to reach.
I started Overline to help founders close that gap. We take the time to understand what you’re building, find the clearest way to express it, and carry that thinking into the identity, website, and product.
You work directly with me. I bring in trusted collaborators where the work calls for them, and we build the direction together—with open conversations, work shared along the way, and room to get the details right.
Every company arrives with a different starting point. Some need a new foundation; others need a partner to keep building. We’ll shape the work around where you are and where you want to go.
If that sounds like what you need, let’s talk.
JT Grauke
Founder, Overline